Taste quotes

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Galileo

Taste Color Consciousness

“I think that tastes, odors, colors, and so on are no more than mere names so far as the object in which we locate them are concerned, and that they reside only in the consciousness. Hence if the living creature were removed, all these qualities would be wiped away and annihilated”
  • Source: Galileo Galilei, in The Assayer, published 1623, as reprinted in Discoveries and Opinions of Galileo, translated by Stillman Drake, published 1957, page 274.

Robert_Heinlein

Specialization

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”.
  • Source: Written by Robert A. Heinlein in the book “Time Enough for Love”, published in 1973 by Putnam's Sons, ISBN: 0-399-11151-4. ISBN: 9781101503072 (ebook). Page 256 (Kindle edition).

David_E_Nye

Technology Contested

“Technologies are contested terrains. World's fairs, spectacular lighting, and media events all have changed in response to shifting public tastes. Americans had divided reactions to the Apollo Space Program, and they created divergent narratives to understand computers, the electrification of society, and the meanings of energy sources. Technologies are contested, and a close reading of such events... reveals not hegemonic control but a welter of meanings. The public understands technology not as one-dimensional agents of change, but as both enabling and disabling innovations.”
  • Source: A book. Written by David E. Nye. Entitled 'Narratives and Spaces'. Published in 1997 by Univerity of Exeter Press, Exeter, UK. Hardback ISBN 0-85989-555-6. Paperback ISBN 0-85989-556-4. Introduction, page 3.

Patrick_Vlaskovits

Faster Horse

“However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines... Henry Ford froze the design of the Model T... Ford had no compelling reason to innovate in any other sphere other than cost and price reduction... But everything changed with the onset of the innovations introduced by General Motors in the 1920s, which took the direct opposite of Henry Ford’s tack of “Any color … so long as it is black” and is best summed up by Alfred Sloan’s consumer-research driven “A Car for Every Purse and Purpose”... In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%... Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it. An innovator should have understanding of one’s customers and their problems via empirical, observational, anecdotal methods or even intuition. They should also feel free to ignore customers’ inputs. Because by now it should be clear that Ford’s adherence to his vision of the mass-market car and how to materialize that vision was instrumental in both his early success in growing Ford Motor Company as well as his later failure to respond in a timely and effective manner to rapid innovation in the marketplace.”'