Shoshana Zuboff

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Shoshana Zuboff. (1951 - ). American social psychologist and information technology expert.

Key Ideas

  • Informate.
  • Deskill.


  • Zuboff's 1988 book, In the Age of the Smart Machine: The Future of Work and Power, is a study of information technology in the workplace.
  • The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin, was the product of multi-disciplinary research integrating history, sociology, management and economics.
  • The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power.

See Also