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“We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.”

• Source: Steve Jobs as quoted in an interview entitled “Steve Jobs: There's Sanity Returning” published in BusinessWeek, 1998-05-25. Interviewed by Ira Sager, Peter Burrows, and Andy Reinhardt. Online at https://web.archive.org/web/19991110003323/http://www.businessweek.com/1998/21/b3579165.htm retrieved 2024-05-28.

• See Also:
  • Steve_Jobs_quotes
  • Steve_Jobs_quotes/Show_Them

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