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Richard_Pascale

Unintended Consequences Inescapable

“Unintended consequences are an inescapable feature of life. Living systems do not follow a linear path. One can disturb them in a manner that approximates a desired outcome - but never fully direct them.”
  • Source: Richard T. Pascale, Jerry Sternin, Monique Sternin (2010). “The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems”, p.191, Boston, MA: Harvard Business Press

Adam_Smith

Invisible Hand

“By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it.”
  • Source: Adam Smith (1776) An Inquiry into the Nature and Causes of the Wealth of Nations. London, England: ‎W. Strahan and T. Cadell. Book IV chapter II.

Patrick_Vlaskovits

Faster Horse

“However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines... Henry Ford froze the design of the Model T... Ford had no compelling reason to innovate in any other sphere other than cost and price reduction... But everything changed with the onset of the innovations introduced by General Motors in the 1920s, which took the direct opposite of Henry Ford’s tack of “Any color … so long as it is black” and is best summed up by Alfred Sloan’s consumer-research driven “A Car for Every Purse and Purpose”... In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%... Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it. An innovator should have understanding of one’s customers and their problems via empirical, observational, anecdotal methods or even intuition. They should also feel free to ignore customers’ inputs. Because by now it should be clear that Ford’s adherence to his vision of the mass-market car and how to materialize that vision was instrumental in both his early success in growing Ford Motor Company as well as his later failure to respond in a timely and effective manner to rapid innovation in the marketplace.”'

Gerald_Weinberg

Amateur and Professional Programmers

“The amateur... is looking for a way to get the job done. If he runs into difficulty, all he wants is to surmount it — the manner of doing so is of little consequence. Not so, however, for the professional. She may well be aware of numerous ways of circumnavigating the problem at hand. She may even employ one of them for the immediate purpose of getting the job done. But her work does not stop there; it begins there. It begins because she must understand why she did not understand, in order that she may prepare herself for the programs she may someday write which will require that understanding. The amateur, then, is learning about his problem... The professional, conversely, is learning about her profession — programming — and the problem being programmed is only one incidental step in her process of development.”
  • Source: Chapter 7. Weinberg, G. M. (2011). The Psychology of Computer Programming (Silver anniversary edition) | 1971. Weinberg & Weinberg.

Shoshana_Zuboff

Technology Change

“To fully grasp the way in which a major new technology can change the world... it is necessary to consider both the manner in which it creates intrinsically new qualities of experience and the way in which new possibilities are engaged by the often-conflicting demands of social, political, and economic interests in order to produce a 'choice.' To concentrate only on intrinsic change and the texture of an emergent mentality is to ignore the real weight of history and the diversity of interests that pervade collective behavior. However, to narrow all discussion of technological change to the play of these interests overlooks the essential power of technology to reorder the rules of the game and thus our experience as players. Moreover, these two dimensions of technological change, the intrinsic and the contingent, need to be understood, not separately, but in relation to one another. The same innovation that abstracts work and increases its intellectual content, thus enhancing the learning of lower level employees... can also, within the context of the choices by which it is adapted, be experienced as a new source of divisiveness and control.”
  • Source: Zuboff, S. (1988). In The Age Of The Smart Machine: The Future Of Work And Power. New York, NY: Basic Books, p. 389. ISBN:0465032125.