Customer quotes

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Agile Manifesto Signatories

Manifesto for Agile Software Development

“We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:
* Individuals and interactions over processes and tools.
* Working software over comprehensive documentation.
* Customer collaboration over contract negotiation.
* Responding to change over following a plan.
That is, while there is value in the items on the right, we value the items on the left more.”
  • Source: Kent Beck; James Grenning; Robert C. Martin; Mike Beedle; Jim Highsmith; Steve Mellor; Arie van Bennekum; Andrew Hunt; Ken Schwaber; Alistair Cockburn; Ron Jeffries; Jeff Sutherland; Ward Cunningham; Jon Kern; Dave Thomas; Martin Fowler; Brian Marick (2001). 'Manifesto for Agile Software Development'. Agile Alliance. https://agilemanifesto.org/ Retrieved 14 June 2010.
    • © 2001, the above authors. This declaration may be freely copied in any form, but only in its entirety through this notice.

Forbes_Tech_Council

Customer Needs

“Sometimes software projects begin with a great idea... only for developers to discover that the problem they solved wasn’t actually the problem their customer needed to be solved.”

Henry_Ford

Any Color

“Any customer can have a car painted any color that he wants so long as it is black.”
  • Source: Henry Ford. A book. Entitled My Life and Work. Written by Henry Ford in collaboration with Samuel Crowther. Published 1922, Garden City, NY: Doubleday. Chapter IV.

Faster Horse

“If I had asked my customers what they wanted, they would have said a faster horse.”
  • Source: Henry Ford as reported by his great-grandson William Clay ‘Bill’ Ford Jr. in an investor conference call on 2006-01-23. Transcript of Q4 2005 Ford Motor Company Earnings Conference Call, key Speaker Bill Ford, Chairman & CEO, Ford Motor Company, Congressional Quarterly Transcriptions (NewsBank Access World News).

Steve_Jobs

Show_Them

“We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.”

Manfred_Paul

Customer Knowledge

“The customer often does not know what he needs, and is sometimes cut off from knowing what is or what might be available.”

Keywords: Customer_quotes Client_quotes User_quotes Requirements_quotes Knowledge_quotes Availability_quotes Need_quotes Cut_quotes

Alan_Perlis

Computing Fun

“I think that it's extraordinarily important that we in computer science keep fun in computing. When it started out, it was an awful lot of fun. Of course, the paying customers got shafted every now and then, and after a while we began to take their complaints seriously. We began to feel as if we really were responsible for the successful, error-free perfect use of these machines. I don't think we are. I think we're responsible for stretching them, setting them off in new directions, and keeping fun in the house. I hope the field of computer science never loses its sense of fun. Above all, I hope we don't become missionaries. Don't feel as if you're Bible salesmen. The world has too many of those already. What you know about computing other people will learn. Don't feel as if the key to successful computing is only in your hands. What's in your hands, I think and hope, is intelligence: the ability to see the machine as more than when you were first led up to it, that you can make it more.”
  • Source: Quoted in The Structure and Interpretation of Computer Programs by Hal Abelson, Gerald Jay Sussman and Julie Sussman (McGraw-Hill, 2nd edition, 1996).

Patrick_Vlaskovits

Faster Horse

“However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines... Henry Ford froze the design of the Model T... Ford had no compelling reason to innovate in any other sphere other than cost and price reduction... But everything changed with the onset of the innovations introduced by General Motors in the 1920s, which took the direct opposite of Henry Ford’s tack of “Any color … so long as it is black” and is best summed up by Alfred Sloan’s consumer-research driven “A Car for Every Purse and Purpose”... In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%... Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it. An innovator should have understanding of one’s customers and their problems via empirical, observational, anecdotal methods or even intuition. They should also feel free to ignore customers’ inputs. Because by now it should be clear that Ford’s adherence to his vision of the mass-market car and how to materialize that vision was instrumental in both his early success in growing Ford Motor Company as well as his later failure to respond in a timely and effective manner to rapid innovation in the marketplace.”'