Customer quotes
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Agile Manifesto Signatories
Manifesto for Agile Software Development
“We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: * Individuals and interactions over processes and tools. * Working software over comprehensive documentation. * Customer collaboration over contract negotiation. * Responding to change over following a plan. That is, while there is value in the items on the right, we value the items on the left more.”
- Source: Kent Beck; James Grenning; Robert C. Martin; Mike Beedle; Jim Highsmith; Steve Mellor; Arie van Bennekum; Andrew Hunt; Ken Schwaber; Alistair Cockburn; Ron Jeffries; Jeff Sutherland; Ward Cunningham; Jon Kern; Dave Thomas; Martin Fowler; Brian Marick (2001). 'Manifesto for Agile Software Development'. Agile Alliance. https://agilemanifesto.org/ Retrieved 14 June 2010.
- © 2001, the above authors. This declaration may be freely copied in any form, but only in its entirety through this notice.
- See Also:
- Keywords: Manifesto_quotes Agile_quotes Software_quotes Development_quotes Uncover_quotes Better_quotes Do_quotes Help_quotes Work_quotes Value_quotes Individual_quotes Interaction_quotes Process_quotes Tool_quotes Comprehensive_quotes Documentation_quotes Customer_quotes Collaboration_quotes Contract_quotes Negotiate_quotes Respond_quotes Change_quotes Follow_quotes Plan_quotes
Forbes_Tech_Council
Customer Needs
“Sometimes software projects begin with a great idea... only for developers to discover that the problem they solved wasn’t actually the problem their customer needed to be solved.”
- Source: From the magazine article “14 Common Reasons Software Projects Fail (And How To Avoid Them)” published 2020-03-31 by Forbes Magazine. Written by the Forbes Technology Council. Online at https://www.forbes.com
/councils /forbestechcouncil /2020/03/31 /14-common-reasons- software-projects-fail -and-how-to-avoid-them/, retrieved 2024.
Henry_Ford
Any Color
“Any customer can have a car painted any color that he wants so long as it is black.”
- Source: Henry Ford. A book. Entitled My Life and Work. Written by Henry Ford in collaboration with Samuel Crowther. Published 1922, Garden City, NY: Doubleday. Chapter IV.
- See Also:
- Keywords: Customer_quotes Car_quotes Paint_quotes Color_quotes Want_quotes Black_quotes
Faster Horse
“If I had asked my customers what they wanted, they would have said a faster horse.”
- Source: Henry Ford as reported by his great-grandson William Clay ‘Bill’ Ford Jr. in an investor conference call on 2006-01-23. Transcript of Q4 2005 Ford Motor Company Earnings Conference Call, key Speaker Bill Ford, Chairman & CEO, Ford Motor Company, Congressional Quarterly Transcriptions (NewsBank Access World News).
- Keywords: Ask_quotes Customer_quotes Want_quotes Say_quotes Faster_quotes Horse_quotes Requirements_quotes
Steve_Jobs
Show_Them
“We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.”
- Source: Steve Jobs as quoted in an interview entitled “Steve Jobs: There's Sanity Returning” published in BusinessWeek, 1998-05-25. Interviewed by Ira Sager, Peter Burrows, and Andy Reinhardt. Online at https://web.archive.org/web/19991110003323/http://www.businessweek.com/1998/21/b3579165.htm retrieved 2024-05-28.
- See Also:
Manfred_Paul
Customer Knowledge
“The customer often does not know what he needs, and is sometimes cut off from knowing what is or what might be available.”
- Source: Manfred Paul in a report entitled Software Engineering: Report of a Conference Sponsored by the NATO Science Committee. Chaired by Friedrich Ludwig Bauer. Edited by P. Naur; B. Randell. Conference held 1968-10-07 through 1968-10-11 in Garmisch, Germany. OCLC: 35337842.
- Keywords: Customer_quotes Client_quotes User_quotes Requirements_quotes Knowledge_quotes Availability_quotes Need_quotes Cut_quotes
Alan_Perlis
Computing Fun
“I think that it's extraordinarily important that we in computer science keep fun in computing. When it started out, it was an awful lot of fun. Of course, the paying customers got shafted every now and then, and after a while we began to take their complaints seriously. We began to feel as if we really were responsible for the successful, error-free perfect use of these machines. I don't think we are. I think we're responsible for stretching them, setting them off in new directions, and keeping fun in the house. I hope the field of computer science never loses its sense of fun. Above all, I hope we don't become missionaries. Don't feel as if you're Bible salesmen. The world has too many of those already. What you know about computing other people will learn. Don't feel as if the key to successful computing is only in your hands. What's in your hands, I think and hope, is intelligence: the ability to see the machine as more than when you were first led up to it, that you can make it more.”
- Source: Quoted in The Structure and Interpretation of Computer Programs by Hal Abelson, Gerald Jay Sussman and Julie Sussman (McGraw-Hill, 2nd edition, 1996).
- Keywords: Thinking_quotes Importance_quotes Computer_Science_quotes Computing_quotes Fun_quotes Pay_quotes Customer_quotes Shaft_quotes Complaint_quotes Serious_quotes Responsibility_quotes Success_quotes Error_quotes Error-Free_quotes Perfect_quotes Machine_quotes Quality_quotes Defect_quotes Stretch_quotes Innovation_quotes New_quotes Direction_quotes House_quotes Field_quotes Loss_quotes Sense_quotes Missionary_quotes Evangelism_quotes Bible_quotes Salesman_quotes World_quotes Knowledge_quotes Learning_quotes Feel_quotes Key_quotes Hand_quotes Intelligence_quotes Ability_quotes Sight_quotes First_quotes Extraordinary_quotes Science_quotes Learn_quotes
Patrick_Vlaskovits
Faster Horse
“However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines... Henry Ford froze the design of the Model T... Ford had no compelling reason to innovate in any other sphere other than cost and price reduction... But everything changed with the onset of the innovations introduced by General Motors in the 1920s, which took the direct opposite of Henry Ford’s tack of “Any color … so long as it is black” and is best summed up by Alfred Sloan’s consumer-research driven “A Car for Every Purse and Purpose”... In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%... Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it. An innovator should have understanding of one’s customers and their problems via empirical, observational, anecdotal methods or even intuition. They should also feel free to ignore customers’ inputs. Because by now it should be clear that Ford’s adherence to his vision of the mass-market car and how to materialize that vision was instrumental in both his early success in growing Ford Motor Company as well as his later failure to respond in a timely and effective manner to rapid innovation in the marketplace.”'
- Source: Patrick Vlaskovits in the article “Henry Ford, Innovation, and That Faster Horse Quote”, published by Harvard Business Review, 2011-08-29. Online at https://hbr.org/2011/08/henry-ford-never-said-the-fast retrieved 2024-05-28.
- See Also:
- Keywords: Ford(topic)_quotes Sloan(topic)_quotes Verbalize_quotes Thinking_quotes Customer_quotes Requirements_quotes Ostensible_quotes Inability_quotes Communication_quotes Unmet_quotes Need_quotes Innovation_quotes Product_quotes History_quotes Freeze_quotes Design_quotes Model_T_quotes Automobile_quotes Compel_quotes Sphere_quotes Cost_quotes Price_quotes Reduction_quotes Change_quotes General_Motors_quotes Consumer_quotes Research_quotes Opposite_quotes Color_quotes Black_quotes Car_quotes Purse_quotes Ford_Motor_quotes Build_quotes United_States_quotes Share_quotes Market_quotes Belated_quotes Respond_quotes Tremendous_quotes Financial_quotes Internal_quotes Strife_quotes Taste_quotes Competition_quotes Shut_quotes Production_quotes Tool_quotes Factory_quotes Model_A_quotes Percentage_quotes Type_quotes Business_quotes Capable_quotes Precise_quotes Sort_quotes Sell_quotes Incapable_quotes Fidelity_quotes What_quotes Why_quotes Understand_quotes Problem_quotes Empirical_quotes Observation_quotes Anecdotal_quotes Method_quotes Intuition_quotes Feel_quotes Free_quotes Ignore_quotes Input_quotes Clear_quotes Adherence_quotes Vision_quotes Mass_quotes Innovator_quotes Materialize_quotes Instrumental_quotes Success_quotes Early_quotes Grow_quotes Later_quotes Failure_quotes Timely_quotes Effective_quotes Manner_quotes Rapid_quotes Marketplace_quotes Horse_quotes Faster_quotes