Color quotes

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Charles_Darwin

Observation versus Theory

"About thirty years ago there was much talk that geologists ought only to observe and not theorize; and I well remember someone saying that at this rate a man might as well go into a gravel-pit and count the pebbles and describe the colours. How odd it is that anyone should not see that all observation must be for or against some view if it is to be of any service."

Henry_Ford

Any Color

“Any customer can have a car painted any color that he wants so long as it is black.”
  • Source: Henry Ford. A book. Entitled My Life and Work. Written by Henry Ford in collaboration with Samuel Crowther. Published 1922, Garden City, NY: Doubleday. Chapter IV.

Glenn_Frank

Journalism and Facts

"Journalism must find the facts, it must not prejudge things in terms of conservatism or liberalism or radicalism; it must not decide in advance that it is to be conformist or non-conformist; it cannot fly in the face of facts without courting ultimate disaster. Journalism must focus the facts; facts are not important for their own sake; they are important only as a basis for action; journalism must focus the facts it finds upon the issues its readers face. Journalism must filter the facts; it must with conscientious care separate the facts from admixtures of prejudice, passion, partisanship, and selfish interest; facts that are diluted, colored, or perverted are valueless as a basis for action. Journalism must face the facts; it must learn that the energy spent in trying to find ways to get around, under, or over the facts is wasted energy; facts have a ruthless way of winning the day sooner or later. Journalism must follow the facts; journalism must say of facts as Job said, of God: though they slay us, yet shall we trust them; if the facts threaten to upset a paper's cherished policy, it always pays the journalist to reexamine his policy; that way lies realism, and realism is the ultimate good."
  • Source: Glenn Frank, spoken during an address as president of the Wisconsin local chapter of Theta Sigma Phi, at its first annual Matrix Table (9 Jan 1926). quoted in 'Journalism News and Notes', in Robert S. Crawford (ed.), The Wisconsin Alumni Magazine (Feb 1926), 27, No. 4, 101.

Galileo

Taste Color Consciousness

“I think that tastes, odors, colors, and so on are no more than mere names so far as the object in which we locate them are concerned, and that they reside only in the consciousness. Hence if the living creature were removed, all these qualities would be wiped away and annihilated”
  • Source: Galileo Galilei, in The Assayer, published 1623, as reprinted in Discoveries and Opinions of Galileo, translated by Stillman Drake, published 1957, page 274.

Robert_Heinlein

Reason

“Reason is poor propaganda when opposed by the yammering, unceasing lies of shrewd and evil and self-serving men. The little man has no way to judge and the shoddy lies are packaged more attractively. There is no way to offer color to a colorblind man, nor is there any way for us to give the man of imperfect brain the canny skill to distinguish a lie from a truth.”
  • Source: Written by Robert A. Heinlein in the magazine series “Gulf” published in 1949-11 and 1949-12 issues of Astounding Science Fiction magazine. Page 62. Character: Dr. Baldwin. Online at https://www.luminist.org/archives/SF/AST.htm retrieved 2024-05-05.

George_Miller

Magic Seven

“What about the magical number seven? What about the seven wonders of the world, the seven seas, the seven deadly sins, the seven daughters of Atlas in the Pleiades, the seven ages of man, the seven levels of hell, the seven primary colors, the seven notes of the musical scale, and the seven days of the week? What about the seven-point rating scale, the seven categories for absolute judgment, the seven objects in the span of attention, and the seven digits in the span of immediate memory? ... Perhaps there is something deep and profound behind all these sevens, something just calling out for us to discover it.”
  • Source: George A. Miller in the article ‘The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information’. Psychological Review, 63, 81-97. Also online at https://psychclassics.yorku.ca/Miller/ .

Erwin_Schrödinger

Sensation of Color

“The sensation of colour cannot be accounted for by the physicist's objective picture of light-waves.”
  • Source: Erwin Schrödinger in the book “Mind and Matter”, chapter 6. Contained within the anthology “What is Life? The Physical Aspect of the Living Cell with Mind and Matter and Autobiographical Sketches”. Published in 1992 and reprinted in 2013 by Cambridge University Press, New York, NY. ISBN: 9781107604667. Online at <http://strangebeautiful.com/other-texts/schrodinger-what-is-life-mind-matter-auto-sketches.pdf> retrieved 2024. Note: “Mind and Matter” originally published separately in 1944.

Measurement and Observation

“The state of affairs... is often described by saying that, as the technique of measuring is refined, the observer is gradually replaced by more and more elaborate apparatus. Now this is, certainly in the present case, not true; he is not gradually replaced, but is so from the outset... The observer's colourful impression of the phenomenon vouchsafes not the slightest clue to its physical nature.”
  • Source: Erwin Schrödinger in the book “Mind and Matter”, chapter 6. Contained within the anthology “What is Life? The Physical Aspect of the Living Cell with Mind and Matter and Autobiographical Sketches”. Published in 1992 and reprinted in 2013 by Cambridge University Press, New York, NY. ISBN: 9781107604667. Online at <http://strangebeautiful.com/other-texts/schrodinger-what-is-life-mind-matter-auto-sketches.pdf> retrieved 2024. Note: “Mind and Matter” originally published separately in 1944.

Patrick_Vlaskovits

Faster Horse

“However, even if Ford didn’t verbalize his thoughts on customers’ ostensible inability to communicate their unmet needs for innovative products — history indicates that Henry Ford most certainly did think along those lines... Henry Ford froze the design of the Model T... Ford had no compelling reason to innovate in any other sphere other than cost and price reduction... But everything changed with the onset of the innovations introduced by General Motors in the 1920s, which took the direct opposite of Henry Ford’s tack of “Any color … so long as it is black” and is best summed up by Alfred Sloan’s consumer-research driven “A Car for Every Purse and Purpose”... In 1921, the Ford Motor Company sold about 2/3 of all the cars built in the U.S. By 1926, this share had fallen to approximately 1/3. And in 1927, when Ford belatedly responded (at tremendous financial cost and internal strife) to changes in the market’s tastes and competitive innovation by shutting down production temporarily to re-tool his factories and bring the Model A to the market, that percentage fell to about 15%... Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it. An innovator should have understanding of one’s customers and their problems via empirical, observational, anecdotal methods or even intuition. They should also feel free to ignore customers’ inputs. Because by now it should be clear that Ford’s adherence to his vision of the mass-market car and how to materialize that vision was instrumental in both his early success in growing Ford Motor Company as well as his later failure to respond in a timely and effective manner to rapid innovation in the marketplace.”'